Friday, April 27, 2012

Facebook Ads For Etsy Shops Step 3

The next part of creating your ad is to target who you want to see the ad. First is location. I target the US, Canada, United Kingdom and Australia. I want the audience to be able to read my ad. Some people will create ads in other languages to have show in other countries. If you do not ship outside the US there is no reason to advertise outside the US. You can get really specific as to where you want your ads to show right down to the zip code.

By now you should know what the gender and age range of your average customer is. For me, it is women age 25 to 55. I do not bother advertising to men. Nor do I advertise to women outside the age range of my average customer. Does that hurt me? Probably not.

The next field is "Precise Interests." This is where the fun begins. Start off by typing the style of what you do. Do not be general here. If you make jewelry out of only felt, don't start off with "jewelry" use "felted jewelry" so that you can hone in on your customer.

You'll notice as you are creating your ad and setting up your target audience that the ad will change to your right to reflect your changes. You want to try and reach a manageable amount of people. 157 Million people is not targeted. Aim for less than 100,000 people in your reach. In fact I have had the best luck advertising to 5,000 to 10,000 people. Remember, nothing you do is set in stone and can be changed at any time.

I recommend that you target only people who are not already connected to your page. Why advertise to people who are already following you. The idea here is to get more fan to your page so that you can advertise to them on a daily basis. You will eventually post a picture of an item that is just what they have been looking for. You would not be able to do this if you pointed them to your shop one time with your ad.

That is all for today. I will be back on Monday. In the meantime, have a great weekend!


  1. This is really great info! Especially about really narrowing down who you are targeting and pointing the ad to your FB page instead of your shop. I never would have thought of that, but it sure makes sense! Do you have an example of one of your ads we could see - to get an idea about the photo and text that you use?

  2. Do you think adding a "free shipping" coupon code on the page as a post when the ad goes up makes sense? Thanks for helping us so much!

    1. That might entice more likes. It is worth a shot.