Monday, June 25, 2012
Etsy added a way to expand what you can show your customers about yourself. I stumbled across it purely by accident. It is in the Info &Appearance section. You can add a photo of yourself, multiple product photos, more info on you and your company and EXTERNAL links!
The portrait photo is one you can have of yourself. This will allow you to keep your avatar photo whatever you wish and still have a photo of yourself. This is pretty nice because I have found I get more people looking at my profile through clicking on my avatar when it is a product photo rather than one of me. If you have multiple employees you can also set up profiles for each of them. Of course you have to set up yourself as the owner before you can do that.
After you set up a short bio, much like your profile bio, you can set a full story and add pictures. You are able to upload 5 pics with captions. These do not have to be current products. They can be just about anything. You can have pics of your work area, past projects, etc. On the about section they are a slideshow.
At the end of the info you are allowed to add 3 external links. They are for Facebook, Twitter, your website or blog. These links are GREAT for SEO because of the weight an Etsy link carries. This is the first time Etsy has ever allowed external links. The links open in a new tab and for you SEO nerds, there is not a "no follow" attached to the link so it will help your SEO on your pages that you link to.
Anyway, I suggest you go and fill out the info as it is a great way to get your customer more familiar with you. I have been very busy the last couple of weeks but things are slowing down again and I should be able to blog. If you need some one on one consulting please send me an email for details on what I do. I do not advertise my consulting because I do not have time to take on many clients at any given time. But if you need the help I can discuss what I can do.
As always, if you have any questions please feel free to leave a comment or send me an email to MarketMyShop@gmail.com
Monday, June 11, 2012
Recently Facebook added something to pages that you might have noticed. They put a "Promote" button on each of your posts. If you click on it you will see that if you pay Facebook about $10 per every 1000 fans you have they will put the post in their feed even if they are not subscribed to you. I, along with many others, am not too happy about this change.
Facebook already charges me to get more fans and now they want to charge me to share posts with them? I don't think so. This change came about the same time as Facebook going public. It looks like just another way to increase the profits of the owners at the expense of small business owners. I am working on some work arounds for this for all of you and will get back to you when I have a viable solution.
In the meantime, please feel free to take the above image and save it to your computer and post it on your Facebook page. Let your fans know that they may be missing out on specials and sales.
Tuesday, June 5, 2012
It has come to my attention that some people still do not understand keywords in general. That is okay, this is a very difficult concept to get. Keywords are used in your TITLE, TAGS and DESCRIPTION. The more important the keyword is the more prominent it should be. You should use your most important keywords in the first three words of your TITLE.
Let's use one of my items as an example: http://www.etsy.com/listing/99617992/facebook-ad-guide-for-etsy-shop-owners?ref=ss_listing
The title of the item is: "Facebook Ad Guide For Etsy Shop Owners" It is short, concise and to the poit and describes exactly what the item is. Anyone typing "Facebook Ad Guide" into Etsy will find my eBook. Typing "Facebook Guide" also brings my item up in search as the very first item after paid search.
Here are my Tags: Everything Else - Educational - facebook guide - facebook ads - fan page - facebook marketing - market my shop - advertising - facebook how to - facebook - social media - tutorial eBook - etsy shop guide - marketing
Here is my description:
Facebook Ad Guide For Etsy Shop Owners - Tutorials by Market My Shop
This easy to use guide will help you to understand and implement a successful Facebook Advertising Campaign. The guide is 10 pages long and has handy images and detailed instructions on how to set up your first Facebook Ad. Start gaining more Facebook Fans immediately.
The PDF eBook will be delivered to your email address associated with Etsy within 24 hours of your purchase. I you would like it emailed to a different address please list it in the notes at time of purchase.
What questions my title may not answer I answer in the description. What keywords I don't use in my title get put in my tags. Anyone searching for exactly what I typed in the title and tags will eventually find me.
It really is a game of what phrase would you use to find my item. Sit down and think about it for a bit. Write down four or five phrases that you think someone would use to find your item. Type those phrases into the Etsy search and Google and see what you come up with. Also, remember to look at the title and tags of what you find when you search on Etsy, someone else may have a better title and tags!
Hope this clears things up a bit and doesn't confuse further. I will be back tomorrow to talk about photography. Until then please feel free to comment, leave questions or email me: MarketMyShop@gmail.com