Friday, March 7, 2014
I have been very busy lately. I started a new wholesale campaign. I have been reworking two Etsy shops. I just have not been able to find time to blog lately. For that I am sorry and I will try to do better.
One of the things I have been working on lately is SEO or Search Engine Optimization. Did you know that Etsy has its own search engine? It is very different from Google or Bing or Yahoo. If you want to get to the top of the search on Etsy and one of the big search engines you have to optimize for all of them at the same time!
Next week, if I have time, I will be revisiting how to optimize your Etsy shop to be found on Etsy and Google and Bing and Yahoo and other search engines. SEO is important. It is how you are found and how you make money.
Anyhow, until then, have a great weekend and leave me a comment if you have any questions or comments about SEO.
Wednesday, February 19, 2014
The above illustration is so accurate that it made me laugh out loud! If success was as easy as a straight line everyone would succeed with everything they do. Of course, today I am just talking about Etsy success. How to succeed with your Etsy shop is something that is personal to each and every one of you.
I measure success differently each and every day. Some days it is gaining 50 followers or Getting 25 item hearts. Other days it is making a $150 sale and some days it is getting a $5 sale. The point is that there is no guideline written that shows what success is with your Etsy shop.
The point in setting goals is to see where things are working and what needs to be improved on. There is no point setting a goal if you do not plan to analyze how you did! So, today, I would like each of you to set a small goal for the day and then this time tomorrow analyze how you did. My goal for the day is to revamp five listings. In that I m going to rewrite the Title, Description and Tags to try and get five of my items to perform better. Tomorrow I will let you know how I did.
Post your goal here in the comments and tomorrow we can all see how we did. Good luck, everyone!
Friday, February 14, 2014
This year has been slow on sales for me so I decided I needed to step up my game a bit. I want to see those emails flying in with Notification of Payment Received! Last year I averaged 40 shop views and 120 item views a day. I also averaged 1 shop favorite and 10 item favorites a day. Those numbers did alright for me but nowhere near what I need.
So far this year I have averaged 69 shop views and 112 page views a day. Better though is my favorite average of 10 shop favorites and 63 item favorites a day! That's 29 more shop views a day but 8 item views a day less so far.But I am averaging 9 more shop favorites and 53 more item favorites a day. These numbers look good and are only growing!
This is all due to some really hard work. I spend my time fine tuning Titles, Tags and Descriptions. I cam constantly checking to see what my competition is doing differently. I am checking to see if my tags are performing. I check to see if I come up in Etsy search for the words I am aiming for. And it is all working.
I am just working two of my four shops now. I realized that I my have been spreading myself a bit too thin. So, dropping down to just two shops has given me the time to really spend some efforts growing my business. Next week I will be talking more about how I am gaining steam and how you can do the same. Until then have a wonderful weekend!