Monday, March 10, 2014

SEO For Etsy And Google Part 1: Tags and Keywords

It does not matter if you are talking about a webpage from your website or a product page on Etsy. You need to be thinking about SEO or Search Engine Optimization.  Tags and Keywords are one of the most important starts to a successfully optimized page. Choosing the right words to optimize for may mean the difference of coming up on page one of the search or page 50. You need to come up in the first 10 pages of any search to be found!

When talking about Tags and Keywords you need to understand some basic ideas. First off Tags and Keywords do not need to be single words. For proper SEO you need Tag phrases and Keyword phrases. In fact single words can and will actually hurt your chances of being found.

Take this example: Blue, Crochet, Hat are all words that you want to be found for. However they are all generic terms. But if you search for just Blue or just Crochet or just Hat you are very unlikely to be found in any search engine!

Now if you use the phrase Blue Crochet Hat you stand a very good chance of being found. Think of it in the sense of you using a search engine. If you were looking for a hat that was crocheted and blue what would you type to find it? You would not expect to find it if you just typed in the word blue would you? Try to think like your customer. What would they type to find you?

On Etsy you have 13 slots to fill with tags/keywords phrases. Use them all wisely. Use phrases that describe you product. Make sure the words accurately describe your items.

Tomorrow I will talk more about tags and keyword phrases and the different ways that Etsy and Google look at them. In the meantime let me know if you have any questions.

Friday, March 7, 2014

Working Hard On Etsy SEO

I have been very busy lately. I started a new wholesale campaign. I have been reworking two Etsy shops. I just have not been able to find time to blog lately. For that I am sorry and I will try to do better.

One of the things I have been working on lately is SEO or Search Engine Optimization. Did you know that Etsy has its own search engine? It is very different from Google or Bing or Yahoo. If you want to get to the top of the search on Etsy and one of the big search engines you have to optimize for all of them at the same time!

Next week, if I have time, I will be revisiting how to optimize your Etsy shop to be found on Etsy and Google and Bing and Yahoo and other search engines. SEO is important. It is how you are found and how you make money.

Anyhow, until then, have a great weekend and leave me a comment if you have any questions or comments about SEO.

Wednesday, February 19, 2014

How to Succeed With Your Etsy Shop

The above illustration is so accurate that it made me laugh out loud! If success was as easy as a straight line everyone would succeed with everything they do. Of course, today I am just talking about Etsy success. How to succeed with your Etsy shop is something that is personal to each and every one of you.

I measure success differently each and every day. Some days it is gaining 50 followers or Getting 25 item hearts. Other days it is making a $150 sale and some days it is getting a $5 sale. The point is that there is no guideline written that shows what success is with your Etsy shop.

I like to set goals for my Etsy shop. When sales are down I set goals on how many descriptions I can rewrite in a day or how many new photos I can take. I try and stay busy improving my shop. When sales are up I try to set goals on how many items I sale or how much income I can bring in. I set a lot of goals.

The point in setting goals is to see where things are working and what needs to be improved on. There is no point setting a goal if you do not plan to analyze how you did! So, today, I would like each of you to set a small goal for the day and then this time tomorrow analyze how you did. My goal for the day is to revamp five listings. In that I m going to rewrite the Title, Description and Tags to try and get five of my items to perform better. Tomorrow I will let you know how I did.

Post your goal here in the comments and tomorrow we can all see how we did. Good luck, everyone!