One thing that all the major brands have in common is some type of logo. Whether it be the Coke Wave, the Pepsi Ball, the Playboy Bunny or any range of car emblem logos, they all have something that sets them apart from everyone else. Now, I am not saying go out and get a logo for your business. Okay, I am saying that, but you do not have to spend a ton of money on a logo.
You can make your own logo. It could be as simple as the font you use for your business name. It could be the color scheme you use. Your logo can even be your catch phrase. Just like your name is your brand so to is your logo. Once you have a logo it is best to not change it. If you have a simple logo now it can evolve with the times. As long as your customers can still tell it is you.
Consistency and repetition is the key to branding and a logo can help you along with that. If you can attach an image to your email signature, put your logo in with it. Make stickers or stamps for your mailing labels. Make a bumper sticker for your car with your logo on it. You want your logo to be synonymous with your business name.
That is all for today. Join me again tomorrow for more on Branding your business. Until then, let me know if you have any questions by email at MarketMyShop@gmail.com or leave them here as a comment.
This is a fascinating subject for me since I have been busily (for the last 6 months) trying to "brand". I have covered my blog, FB, Twitter, Pinterest and my Etsy shop.
ReplyDeleteThe idea about adding the logo to email sigs is great!
Eric, can you think of anything I have missed? Your blog has helped me so much. My next effort is FB ads. Thanks!
Business owners should realize the importance of establishing their company brand by way of a logo. For this will set up their identity among other sellers of similar products and services. Mastering the rules and tricks of this marketing strategy – consistency and repetition - would help businesses deliver their message clearly and help them connect to their probable market sensitively.
ReplyDelete