Wednesday, May 9, 2012

Branding Your Business

One of these things is not like the others. That is what branding does for you. It helps you to stick out in the crowd. Branding is much easier to do from day one, but that does not mean you can't start branding in the middle of the game. You want to be remembered when someone is looking for what you do.

Your shop/business name is your brand. If you have a name like "sallyanne43" as your shop name I would strongly consider changing it now. Stop reading and go do it! You want your shop/business name to be short, concise, easy to read, easy to spell and easy to remember. "Sally Anne Sews" is a good example of a shop/business name that is short, concise, easy to read, spell and remember. It does one other thing, it says what you do.

If you already have a good name, make sure you register it in every place you can. G-mail, Twitter, Facebook, Pinterest, Blogger, Photobucket, Flickr and any forum you are a member of. This is who you are. You are your business name. Please note that your new persona has no ties to religion, politics and is 100% neutral on any controversial topics. You have your personal accounts for that or you should.

That is all for today. I will be back tomorrow with more on branding. If you have any questions let me know via email at or leave a comment.

1 comment:

  1. You got a good point there, Eric. A brand name is something that would distinguish you apart from the other firms that offer the same product as yours. And yes, one thing to consider on making an effective brand name is avoiding the usage of numbers or special characters. It's true that it can make your product distinctive, however, it lessens the sense of professionalism.