Wednesday, May 30, 2012
Etsy: Less Views Can Mean More Sales!
I have discussed Bounce Rate before but I wanted to revisit it after talking about Etsy's search algorithm. Sometimes when you tighten up your relevancy you actually experience a drop in views, sometimes it is a significant drop in views. Don't panic!
A drop in views means very little unless you have a drop in sales accompanying it. If so, you might need to revisit relevancy in general. If your drop in views does not seem to change your sales rate then you have actually done well. You have dropped your bounce rate. Meaning, those who just click on a listing and leave within seconds because it isn't what they are looking for. Those people rarely buy anyhow. Sure, someone might buy because they randomly landed on one of your products, but the customer you actually want is one that sought out your product because that is what they were looking for.
The better your relevancy the better chance you have at connecting with a customer. So, before you start to panic after making a change, look at the big picture. Give it a little bit of time. If your sales are not dropping you are probably doing okay. You might want to revisit some of my articles on Bounce Rate by clicking on the tag cloud to the right.
Hope this helps a little. Let me know if you have any questions by leaving them in the comments or sending me an email to MarketMyShop@gmail.com