Tuesday, March 20, 2012

Having More Than One Etsy Shop Part 2

Yesterday we started talking about whether or not it is a good idea to have more than one Etsy shop. I went through some of the reasons for having more than one shop. Today I would like to go through the process of making a smooth transition.

Your first instinct might be to just deactivate all your items from your current shop and list them in the new shop. While this is the quick and easy way to go about it, you lose a lot. By a lot I mean all of your previous marketing for that item.

If you have items that are not one of a kind go ahead and leave them up in your current shop and list them in your new shop. Put a link in your current shop to the item in your new shop. Fortunately Etsy does allow for links inside of Etsy to Etsy. Putting the link is simple, just copy the address from your address bar and paste it into the document.

Be sure to put a note on the products in the first store letting your customers know that it will no longer be available in that store and give them a link to the new store item listing. If you have one of a kind items you can do the same thing, but just be careful to keep track in case it sells from one store because you'll need to remove it by hand from the other store.

Here are a few tips to help you out.
1. Set a deadline for the switch and keep to it. First of the month is usually a pretty good date to make changes.
2. Be sure to send an email note to everyone that has bought from you that you are opening a second shop and that some items will only be available in a different shop.
3. Remember to put a link in your shop bio and shop announcement.
4. Try to tie your name into the second shop. If your shop is Beth's Best Beads set the name on the second shop to Beth's Best Beads Too.
5. Be sure you announce your changes in your blog, newsletter, Twitter, Facebook, Teams and signatures on your e-mail. Make it easy for your customers to find you.

If you have items to add to this list feel free to leave a comment. I will be back tomorrow with a new and fresh topic.

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