taking better photos to my series and eBook on Facebook Advertising for Etsy. What I have not talked enough about is checking to see what is and isn't working for you. Some things are easy to check. Here are a couple of the easier ones to check to see if they are working for you:
1. Relevant Keywords - If you see an increase in people visiting your shop and items from Search on your Stat page of Etsy, chances are your key words are working for you. Please note that Etsy only shows incoming traffic from people that used one of your tags and clicked through. There is no way to tell how many people actually saw your item on the search page.
2. More Traffic - If some of the things you are doing are working you should see in increase in traffic to your shop and item pages. If you are doing more on Facebook you'll see Facebook on your list of traffic sites. Being in more Treasuries will increase your traffic as well and will show under the Treasure heading under Traffic Sources on Etsy. **Please note that some traffic such as Twitter and some of Facebook will show under the generic source of Direct Traffic and isn't as easy to track**
More traffic does not always equate to more immediate sales. Sometimes people will favorite in Etsy or bookmark a page for later. It isn't as easy to track if a favorite or bookmark makes a sale later unless you want to go back and check all your hearts against all of your sales. More traffic does however equate to more potential sales.
I would like to hear more from you about what you can verify has worked and what you have verified has not worked for you. Feel free to leave a comment or email me at MarketMyShop@gmail.com