Cyber Monday Sales started as a way for businesses to continue eliminating stock for the year end inventory. It is also a way for those businesses without a brick and mortar to be able to get those extra sales right before Christmas. It is especially good for people who sell on Etsy.
I personally am combining my Black Friday and Cyber Monday Sale with a week long sales event that started yesterday. If you have the ability to add a section to your shop that is probably the easiest way to organize your items. I unfortunately have all 10 of my sections in use.
There is a great alternative to having a shop section just for Black Friday or Cyber Monday. What you do is make sure all of your items are tagged with Black Friday and or Cyber Monday. Go to your shop view and type Black Friday into the "This Shop" Search. This will bring up all of the items in your shop tagged with Black Friday. Then you just copy the long link in the address bar of your web browser and go to a URL shortening service. I like tinyurl.com but there are many to choose from.
After your URL is shortened use it on Twitter, Facebook, your blog, etc. to point people to your sale. This will work with any search term and is a great way to showcase only certain items from your shop. Be sure to keep a copy of the shortened URL handy in case you'd like to share it somewhere else, like say, a newsletter.
I hope this helps. Tomorrow I will be discussing a few more tips to help spread the word about your sales. Then I will be taking Thursday and Friday and spending it with family and friends. Then I will be back on Cyber Monday! Let me know if you have any questions MarkeyMyShop@gmail.com
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