Etsy Cyber Monday Sales

Of course you've heard of Black Friday but a newer, not as well known sales event is Cyber Monday. It is the Monday after Black Friday and it is primarily for online sales events. Many people on Etsy tend to combine the two for a full weekend of sales. This is generally what I do because I usually do not have the time to create two different events!

Any sales event you plan to have on Etsy this Holiday Season needs a plan. You need to have a bit of a schedule set up so that you can share the info with your social media outlets. Don't forget that with Etsy you also have a shop announcement that you can publicize your events through. That is a very underutilized tool on Etsy.

Feel free to share your Cyber Monday experiences and plans here through a comment or send me an email to MarketMyShop@gmail.com

Etsy Cyber Monday

Cyber Monday Sales started as a way for businesses to continue eliminating stock for the year end inventory. It is also a way for those businesses without a brick and mortar to be able to get those extra sales right before Christmas. It is especially good for people who sell on Etsy.

I personally am combining my Black Friday and Cyber Monday Sale with a week long sales event that started yesterday. If you have the ability to add a section to your shop that is probably the easiest way to organize your items. I unfortunately have all 10 of my sections in use.

There is a great alternative to having a shop section just for Black Friday or Cyber Monday. What you do is make sure all of your items are tagged with Black Friday and or Cyber Monday. Go to your shop view and type Black Friday into the "This Shop" Search. This will bring up all of the items in your shop tagged with Black Friday. Then you just copy the long link in the address bar of your web browser and go to a URL shortening service. I like tinyurl.com but there are many to choose from.

After your URL is shortened use it on Twitter, Facebook, your blog, etc. to point people to your sale. This will work with any search term and is a great way to showcase only certain items from your shop. Be sure to keep a copy of the shortened URL handy in case you'd like to share it somewhere else, like say, a newsletter.

I hope this helps. Tomorrow I will be discussing a few more tips to help spread the word about your sales. Then I will be taking Thursday and Friday and spending it with family and friends. Then I will be back on Cyber Monday! Let me know if you have any questions MarkeyMyShop@gmail.com

Etsy Black Friday

Black Friday is thought of as the largest shopping day of the year. Companies like Walmart and Office Depot and Target have made it one of the craziest shopping days you'll ever experience. People have been injured and worse from the crowds that amass to get that extra $25 off a flat screen TV.

One of the great things Black Friday does for these huge super stores is to get rid of older items that they do not plan to carry any longer. This can mean that they get rid of their over stocked slightly older flat screen TVs so that they do not have to pay taxes on the inventory at the end of the year.

For you as an Etsy or ArtFire shop owner it means that you also have an opportunity to sell some of your older items as well. It does not necessarily mean that you have to have a percentage off for your entire shop. I am going to be offering deals on just some of my items, especially the ones that have been in my shop for a long time. 

I plan to go through my shop on Wednesday and during the day on Thursday and get all my descriptions ready. My sale will go from Friday until Monday night so that I catch both Black Friday and Cyber Monday. (I'll talk more about Cyber Monday tomorrow) 

The key is to get the word out about your sale. There will most likely be many people searching for deals on Friday so it is a good idea to have Black Friday in both your Titles and in your tags. Remember to remove them from your titles and tags after the sale is done. It would also be a great idea to have a little blurb in your description as well. Tell everyone what the original price is and how much of a discount they will be getting.

I am finally done with my huge order and back to blogging so stay tuned and tell your friends about the blog. If you have questions or comments leave them here or email me at MarketMyShop@gmail.com