Monday, November 21, 2011

Etsy Black Friday

Black Friday is thought of as the largest shopping day of the year. Companies like Walmart and Office Depot and Target have made it one of the craziest shopping days you'll ever experience. People have been injured and worse from the crowds that amass to get that extra $25 off a flat screen TV.

One of the great things Black Friday does for these huge super stores is to get rid of older items that they do not plan to carry any longer. This can mean that they get rid of their over stocked slightly older flat screen TVs so that they do not have to pay taxes on the inventory at the end of the year.

For you as an Etsy or ArtFire shop owner it means that you also have an opportunity to sell some of your older items as well. It does not necessarily mean that you have to have a percentage off for your entire shop. I am going to be offering deals on just some of my items, especially the ones that have been in my shop for a long time. 

I plan to go through my shop on Wednesday and during the day on Thursday and get all my descriptions ready. My sale will go from Friday until Monday night so that I catch both Black Friday and Cyber Monday. (I'll talk more about Cyber Monday tomorrow) 

The key is to get the word out about your sale. There will most likely be many people searching for deals on Friday so it is a good idea to have Black Friday in both your Titles and in your tags. Remember to remove them from your titles and tags after the sale is done. It would also be a great idea to have a little blurb in your description as well. Tell everyone what the original price is and how much of a discount they will be getting.

I am finally done with my huge order and back to blogging so stay tuned and tell your friends about the blog. If you have questions or comments leave them here or email me at


  1. Hi Eric,thanks for the tips! Will be my first Holiday Season on Etsy, so am very excited. Working hard to get everything ready before Friday, will add the titles on my to do list:)

  2. Eric thanks for the help. I've done it with a few pieces in my shop, but I'll had some more till tomorrow :)