Yesterday we talked about how to set up a Twitter account. Hopefully you had some time to explore your account and get some of your profile updated and a profile pic uploaded. You may have even started to follow a few people. Today I would like to discuss how to gain more followers. The first place to start will be Twitter Search.
Another handy thing you can do with searches is find your competition. Once you have found them you can follow them or not but you can certainly follow their friends. Let you competition do the work. Ever wonder why you see a Burger King right across the street from McDonald's? Burger King figured out a long time ago that if McDonald's has a store somewhere they had done a lot of research and they did not have to spend the money doing it.
After following several people, start looking in on their conversations and tweets. Start answering questions if they put them out there. Start talking to them. Start building relationships with them. Even if they are not following you, it is a great idea to start conversing with them. This will cause them to follow you back thus building your list of followers.
Don't be afraid to tell your followers what you do but do not spam them. The rule of thumb for commercial spammy tweets is ONE for ever TEN to FIFTEEN conversational tweets. No one wants to be bombarded by tweet after tweet inviting them to your shop. They want to get to know you.
That is all for today. Tomorrow I will talk about some advanced techniques for building more followers and share some tips that will help you on your way to building a Twitter marketing campaign. As always let me know if you have any questions.