Relevancy Revisited: Part 4 Tips

This week we have been revisiting Relevancy. We talked about tags, titles and descriptions. Today I have some tips to help you out when you are creating a new listing. Of course, the tips should work for revamping a listing as well.

1. Have the item in your reach when you start your listing.
2. Upload your pictures first.
3. Type your tags second.
4. Use your tags to create your Title.
5. Use your title and unused tags to create your description.
6. Try to use two keyword phrases in your title.
7. Use as many of your keyword phrases as possible in your description.
8. If you get stuck on tags, check out what tags your competition is using.
9. Be sure to put a link back to your shop sections in every listing.
10. Use call to action phrases in your description like "When you purchase..."
11. If your item has color, list it in the tags.
12. Looking for names of popular colors? Check out what colors people are doing for treasuries.
13.  Be as accurate as possible with all measurements.
14. Provide both US and Metric measurements so your customer does not have to convert.
15. Optimize your title and tags for Etsy.
16. Optimize your description for Google.
17. Check your stats and see if the tags you used are getting people to your shop.
18. If a keyword phrase (tag) isn't driving traffic to your item change it.
19. Optimize for trends, seasons, holidays and events.
20. Check your stats every day.
21. If you have Google Analytics, check them at least weekly to track your progress.
22. Make sure your photos put the focus on your item not props.
23. Don't give up.