This week we have been talking about Twitter. By now you should have an account set up, your profile pic and brief profile up. Hopefully you put in a link to your website or shop in the website section of your profile. Now it is just a matter of gaining more followers and converting them to buyers.
There are a couple of things that you can do to help increase your followers. Be an expert and be personable. If you are a jewelry designer, talk about your techniques. If you sell vintage items, talk about the thrift store or yard sale tactics you employ. When someone asks a question and you know the answer feel free to answer. Got nothing to say? Post an inspirational quote.
Be sure to follow the 10 to 1 rule, sometimes 15 to 1 rule. For every business tweet, post 10 to 15 non-business tweets. Don't overwhelm your followers. Tweeting is like blogging, if you are inconsistent people will just get bored and ignore you. Tweet at least once a day, no, seriously, it will help. It is best to tweet when people are around. You may be awake at 3am but the majority of your audience is probably still sleeping. Tweet to them when they are awake.
Following these tactics you will start to gain a following of people who respect and like you. People will ask you questions and answer questions when you ask them. Try to treat Twitter as more of a social networking platform than as a business advertisement and you will find people will enjoy reading what you have to say. They will be compelled to click your link in your profile and visit your shop. And if you weren't the pushy salesperson they will be more inclined to support you.
Here are a few tips that will help you with your Twitter account:
1. Ask questions and opinions.
2. Answer people when they ask questions even if they did not ask you specifically.
3. Talk about what you do.
4. Don't bombard your followers with links to your shop.
5. Tweet consistently.
6. Tweet when your audience is awake and at their computers.
7. Always be friendly.
8. Never get into a public argument.
9. Retweet people when they have something of value to say.
10. Suggest followers for people.
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