Of course you've heard of Black Friday but a newer, not as well known sales event is Cyber Monday. It is the Monday after Black Friday and it is primarily for online sales events. Many people on Etsy tend to combine the two for a full weekend of sales. This is generally what I do because I usually do not have the time to create two different events!
Any sales event you plan to have on Etsy this Holiday Season needs a plan. You need to have a bit of a schedule set up so that you can share the info with your social media outlets. Don't forget that with Etsy you also have a shop announcement that you can publicize your events through. That is a very underutilized tool on Etsy.
Feel free to share your Cyber Monday experiences and plans here through a comment or send me an email to MarketMyShop@gmail.com