You have managed to set aside some advertising dollars. You are ready to start advertising your Facebook Fan Page, or are you. Before you start advertising you need to make sure your Facebook Fan Page is set up correctly, looks great and is engaging. Click "facebook" in the Labels section to the right will bring up several articles I have written on making sure your facebook is doing what it needs to be doing.
If you are confident, then it is time to move on to your first step. Go to http://www.facebook.com/advertising/ and click on "Create an Advert. You must be logged into your profile that your Fan Page was created from. If you are not, Facebook will give you the option to switch to it.
Once you get to the actual page where you create the advertisement, take some time to hover over each and every "?" to see what each item is. Before we move on, I would like you to write up three or four descriptions of your business using only 135 characters. That will be the length of your ad. Be creative. Be engaging. Be mysterious. Be direct. Be what you think will make people want to click on your ad.
That is all for today. I'll be back tomorrow and we'll look at what needs to be filled out to create your ad. In the meantime, I would like to know what your fan base is on your Facebook page.