Wednesday, February 29, 2012
Facebook Advertising: Design Your Advert
So, now you have your budget set, some 135 character descriptions and some type of photo that is relevant to your shop. Now it is time to start your ad. It is time to head over to http://www.facebook.com/ads/create/
At some point before you create your ad you will have to set your payment option. You are able to use either a credit card or PayPal. The way Facebook bills is pretty random. They will wait until you have spent $10 to $18 and then bill your credit card or your PayPal account.
Step one is to determine where you will send people who click on your ad. Clicking on "Destination" will bring up a drop-down list of all the pages you have on your account. Choose the page that you want to associate with the ad. Next choose Facebook Adverts and Facebook Adverts for pages.
Next is the Destination Tab. If you have a personalized landing page, I would suggest sending them there. (I will have an article about personalized landing pages soon) Otherwise, you should probably just send them to your wall. Title is set by Facebook and is grayed out.
Next you get to enter your body(description). Facebook says: "Use this section to further explain the product or service that your advert is about. Emphasise benefits to the user, unique qualities of your product/service and any special offers. End with a clear call-to-action that users should take if they like your advert." I would refrain from saying things like "Click Here" or "For More Information" and just stick with a nice relevant description of your shop.
That concludes the Design your Advert section and today's lesson. Tomorrow I will go through the "Targeting" section. Let me know if you have any questions.