Before we get down to the step by step process, I would like to share a little bit of information on the best way to use Facebook advertising, or any advertising for that matter. I would like to share some of my trial and errors so that you do not have to go through the same mistakes.
First of all, you want repeat business from every customer. That is the main goal. Originally I was using Facebook Ads and Google AdWords to point people to my main website: http://www.TangledMetal.com I have nothing for sale on my site. The only way I could track my hits was Google Analytic. It is difficult at best to see who was coming back. I chalked that up to not a good use of advertising dollars.
Next thing I did was use Facebook Ads and Google AdWords pointing to my Etsy shop: http://TangledMetal.etsy.com Though I did see an increase in traffic during the time I was pointing to Etsy there was still no real way of finding out who was coming to the shop because of the ads and certainly no way of knowing if the people who bought were a direct result of the ads or not.
My last experiment was to try and get people to "Like" my Facebook page: http://www.facebook.com/TangledMetal This concept makes the most sense of any of the previous ideas. Once someone is a fan of your Facebook page you have them. Of course they could "unLike" your page but statics show that is not very likely. Once they are a fan you can track purchases by sharing coupon codes to just your fans. It also gives you a boost because you see the number of fans growing every day.
Tomorrow I will get in the "how to's" and "step by step" of setting up Facebook Ads. Feel free to let me know if you have any questions. Either by comment or through email: MarketMyShop.blogger.com
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