Thursday, February 23, 2012
Facebook Advertising for Etsy
Before I start to get into how to go about starting a Facebook Advertising Campaign let me first talk about budgeting. We all set budgets for materials, internet and tools. If you want to have a successful advertising campaign you must set a budget. My budget right now is $50 a month. That is $600 a year. It seems like a lot but the return can be huge.
The great thing about Facebook advertising is that the fans you have are a short term and long term investment. The fan may not buy from you today or tomorrow or even this year, but one day you'll post the right picture or special and that person will buy something that pays for a full month of advertising.
So, with all of that being said, sit down and try to figure out what it will take to dedicate $50 a month for advertising. It might mean no Starbucks coffee for a few days. It might mean not renting a movie or buying a pair of shoes. Whatever you have to sacrifice today will worth every penny and more in the future. Don't even call it a sacrifice, call it a postponement.
That is all for today. Come back tomorrow with your $50 a month budget. If you cannot come up with a $50 a month budget come up with some form of steady advertising budget that you can handle and I will do my best to help you with that as well. Feel free to ask any questions you may have either as a comment or email: MarketMyShop@gmail.com