Monday, September 26, 2011

Etsy Surprise Etsy Search Ads

By now most of you know the surprise, Etsy is launching their new Search Ads. More than likely you have already signed up but is your shop ready? Are your pictures perfect? Is your title relevant? Are your tags good? Are your descriptions informative and engaging? It is never too late.

The first thing people will see in your new ad is your picture. If you do nothing else, make sure your first picture is a great one. Make sure it is clear and easy to tell what it is. Make sure the background isn't too busy and distracting. Make it look like the pictures you see in front page treasuries on Etsy.

Though it hasn't been said, I am guessing that the title will at least partially show up under the picture in the ad like regular in search. make sure that your first three words are accurate for your image and contain relevant key words. You probably already have done this when you were optimizing but check to make sure.

Your tags are going to be used to decide when to place your ad. Make sure your keywords are ones that would cause customers to find you anyway. This will help with items that have a lot of competition like Steampunk jewelry. Etsy created a list of keywords that are searched a lot and made a list along with a description of how pricing plays into it. Search Ad Keyword Pricing It might be a good idea to look at this list for ideas on keywords. I know I did.

Lastly, the description is what is going to convert your lookers into your buyers. Describe the item. Describe the shape, the feel, the measurements, how it works, how it was created and how it will make your customer feel. That is right, describe the emotional response your customers will have by putting it on, using it, looking at it, smelling it, etc. That is the way to sell the item, describe why they need it.

I know this is a lot to take in on a Monday morning. It was a lot to write! As always please let me know if you have questions or comments either here or via email at

I am starting to get the website together but it is not even to a point of uploading yet. I will let you all know when it is done. Hopefully before the Holidays.

1 comment:

  1. it's certainly going to be interesting to see what happens. I haven't signed up - mostly because the obvious keyword for my shop is "meerkat" and it's not on the list! I'm assuming that etsy aren't going to be leaving the top spaces empty - so therefore, anybody who searches using "meerkat" will find me...but the top 4 spaces will be taken up by people who are advertising using a search term that is not (can NOT be) meerkat. Not sure how that makes them more relevant!