Tuesday, September 6, 2011
The Power Of Twitter For Your Online Shop
Twitter is a micro blogging platform that allows you to write 140 characters about what you are doing right now. 140 characters isn't a lot but it is enough to engage your customer base, tell them about a new product and carry on a conversation. Used correctly it can drive a lot of traffic to your shop and help you to convert people into customers.
There is no "fine line" when it comes to Twitter spam. Either you are spamming or you aren't. Twitter should be used as another way to show your customers and potential customers that you are in fact a human artist or someone who seeks out vintage items and puts items out there for people to buy. The key here is the word "human." People would rather hear about your thrift store finds or the process you go through to create an item.
If you don't already have a Twitter account, let me know and I will create a tutorial on how to set up your account, otherwise I am going to assume you already have an account. I am also going to assume that you have your shop URL listed under your website section and/or in your profile. If not, make sure you do that. That way people can get to your shop without you spamming your links.
So, what do you talk about? Talk about the new items you just got at the thrift store or yard sale. Talk about how you choose the color of fall line of crocheted baby hats. Talk about the fluctuating prices of sterling silver. And every 15th or so Tweet you can put a link to your newest item.
Tomorrow I will be discussing some great Twitter strategies, some fun Twitter tools, the Dos and Don'ts of the Twitter world and a few other things. In the meantime you may want to check out my article on Time Management because you can get lost in Twitter and end up tweeting all day instead of working! Be sure to check out the other archived articles as well. I hop you all had a safe and fun Holiday weekend.