Thursday, August 18, 2011

Why Business Cards And QR Codes Are Important

Some say that Business cards have gone the way of the dinosaur. I disagree. Much of my business comes from handing out business cards when I am at a show, the post office and just about anywhere. Places like Vista Print and offer free business cards. But in all honesty, they are not really all that expensive. Spending $30 can make you hundreds in return.

The information you put on your cards is vital. You need your Company Name, your name, an email address and at least a website address. An address is not as vital as it once was but you can add that as well. Another thing that can be added to your business card is a QR code. It is a Quick Response code or 2d Bar Code. When scanned it acts like clicking a link on a web page.

QR codes can link to any website. Any cell phone with the app for reading QR codes can be taken directly to the link. It is a great thing for your business cards and thank you notes. I suggest creating one for your next set of business cards. Google's URL Shortening service makes it really easy to make one. Just go to and put in the URL you want the link to go to. After you create the shortened URL copy it and paste it into your address bar and add ".qr" to the end of the address and hit enter. Use your snipping tool or save the image as a .png or .jpg and you are done.

I created this one that takes you directly to my Facebook fan page. It took me less than two minutes to create. So, create one for your next set of business cards. But don't stop there, put it on your thank  you notes and your web pages, in your shop, even on a bumper sticker. You never know when someone might scan it.

If you have questions please let me know. I am also open to suggestions for new topics. Just leave a comment and I will reply as soon as I have a moment.


  1. Sounds like a really great addition to the various social media sites I've started on, but don't really think I'm making good use of! Keep reading about Facebook Fan Pages - have a Facebook page Isobel/ think I have two Facebook pages linked to my Etsy shop ( but never seem to see them anywhere on my Facebook page. When I joined Facebook originally, I invited my few Friends so many times, because I kept making mistakes that I almost dare not go back to them to ask them to join my Facebook Fan page, if I know how to set it up. Can you possibly give me some guidance, please? Think it could help me immensely. (My email is - where I've tried to get everything to link up with - not am not sure that's happened either!).

    Be warned, I'm a silver surfer with a little knowledge (and we all know that can be a dangerous thing!!)

    Thanks in advance. Isobel

  2. Thank you for the information! I was just going to google how to make a qr code and here it is!!

  3. I tried to make one for my ArtFire but the link has extra stuff in the middle of it.

    Will it work?
    Also what scanner would you recommend? I have both the AT&T one and the one from the Jared Co. and both are blurry. Get errors when I scan. The Jared one has worked in the past, never for the AT&T one. Thanks, Beth

  4. I am not sure what scanner works the best. I just use the app on my iPhone.

  5. This is great info! Does it matter what size the QR code has to be? I want to make it a bit smaller to put on my business card.

  6. I am not sure what size it needs to be to scan. But I have seen many on business cards that are quite small. The really great thing is that you can download the free app on your phone and test it to make sure it works.

  7. That's cool. When I used the google url shortener it took me to a page that had a details link. When I click on that it showed the QR code. It also shows details on traffic received from the QR code.

  8. Thank you so much for the information. I'll try and do that for my next business card order.