Wednesday, August 24, 2011
10 Ways To Get More Sales
1. SEO - Make sure your items have relevant Titles, Descriptions and Tags. You can see my earlier articles for information on all of these. Remember to try and think like a buyer when coming up with the keywords you want to optimize for. Ask your friends and family how they would search for your items,
2. Photos - A fuzzy photo is worse than not having a photo at all. See my article on light boxes and save up for a good camera. For less than $500 you can get a professional quality camera that will make your photos pop. The camera used to take all of my photos is a Cannon Rebel Digital SLR.
3. Teams - Join active teams on Etsy. Find ones that can help you with your SEO, treasuries and critiques. It is sometimes difficult to keep up with all your teams but I scan mine over morning coffee and try to answer as many questions as I can in the time I allot myself for teams.
4. Forums - No matter how small your niche there is more than likely multiple online forums that you can join. If allowed, put your shop link in your signature. Be part of the forum and don't spam your shop. Just engage the members of the forum and let them come to you.
5. Blogging - If you don't have a blog you are missing out on great opportunities. If you can't blog five times a week, blog on Monday, Wednesday and Friday. Try to post your blog around the same time every day. If you find some spare time write several blog posts and schedule them to post at a later date.
6. Facebook - Fan pages are great. If you do no have one get one as soon as you can and start telling people about it. I will be doing a tutorial on Facebook fan pages next week so stay tuned.
7. Twitter - Twitter can suck you in. You can also fall into the trap of just promoting yourself. Be yourself. Answer people's tweets. Tweet funny stuff. Tweet quotes. Retweet others. Again, I will be writing up a full tutorial very soon on this.
8. Email Signature - Put your shop link in the signature of your email. If you have multiple emails put it in all of them. You never know who will click on a link.
9. Business Cards - Business cards are an amazing way to spread the word about your shop. You have no idea how many times someone has asked me what I do for a living. I hand them a card and tell them a little about it then tell them to visit the website for more information. Many sales have come my way over the years because of that.
10. Local Shows - Unless you live under a rock or somewhere way out in the country there are probably small local arts and crafts shows. Or at the very least a Farmer's Market. Find out how to set up a table. You may not think your items would do well at the shows but you never know until you try. I have been set up several times at shows that were country arts and crafts and sold a lot of chainmail jewelry.
There is my top 10. If you have any advice please leave a comment. Let me know if you have any questions and I will do my best to answer them. If this is your first time to my blog, be sure to check out the archived articles.