Wednesday, August 24, 2011

10 Ways To Get More Sales

We've all seen the this graphic on or stats page. Some even obsess over it. There are things that you can do to help increase the potential of more sales. Today I will give you my top 10 ways.

1.   SEO - Make sure your items have relevant Titles, Descriptions and Tags. You can see my earlier articles for information on all of these. Remember to try and think like a buyer when coming up with the keywords you want to optimize for. Ask your friends and family how they would search for your items,

2.   Photos - A fuzzy photo is worse than not having a photo at all. See my article on light boxes and save up for a good camera. For less than $500 you can get a professional quality camera that will make your photos pop. The camera used to take all of my photos is a Cannon Rebel Digital SLR.

3.   Teams - Join active teams on Etsy. Find ones that can help you with your SEO, treasuries and critiques. It is sometimes difficult to keep up with all your teams but I scan mine over morning coffee and try to answer as many questions as I can in the time I allot myself for teams.

4.   Forums - No matter how small your niche there is more than likely multiple online forums that you can join. If allowed, put your shop link in your signature. Be part of the forum and don't spam your shop. Just engage the members of the forum and let them come to you.

5.   Blogging - If you don't have a blog you are missing out on great opportunities. If you can't blog five times a week, blog on Monday, Wednesday and Friday. Try to post your blog around the same time every day. If you find some spare time write several blog posts and schedule them to post at a later date.

6.   Facebook - Fan pages are great. If you do no have one get one as soon as you can and start telling people about it. I will be doing a tutorial on Facebook fan pages next week so stay tuned.

7.   Twitter - Twitter can suck you in. You can also fall into the trap of just promoting yourself. Be yourself. Answer people's tweets. Tweet funny stuff. Tweet quotes. Retweet others. Again, I will be writing up a full tutorial very soon on this.

8.   Email Signature - Put your shop link in the signature of your email. If you have multiple emails put it in all of them. You never know who will click on a link.

9.   Business Cards - Business cards are an amazing way to spread the word about your shop. You have no idea how many times someone has asked me what I do for a living. I hand them a card and tell them a little about it then tell them to visit the website for more information. Many sales have come my way over the years because of that.

10. Local Shows - Unless you live under a rock or somewhere way out in the country there are probably small local arts and crafts shows. Or at the very least a Farmer's Market. Find out how to set up a table. You may not think your items would do well at the shows but you never know until you try. I have been set up several times at shows that were country arts and crafts and sold a lot of chainmail jewelry.

There is my top 10. If you have any advice please leave a comment. Let me know if you have any questions and I will do my best to answer them. If this is your first time to my blog, be sure to check out the archived articles.

30 comments:

  1. Thanks so much for the tips...great idea and I'll pass this blog on to others.

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  2. These are both relevant and timely...great job!!

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  3. Great reminders, I just came back from vacation and that was a great read for a getting back into Etsy groove :)

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  4. I will be waiting for your blog on SEO. I am weak in the area.

    Thank you for sharing. You gave me some new ideas.

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  5. I like getting in other shop's giveaways (if they have a very big following) I do this on facebook, I get tons of new followers and always get some sales (eventually) once people find my shop. It's a great way to get out there (just make sure the giveaway shop owner has a big following!)

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  6. These are really great tips. Thank you!!

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  7. Great post. I always need a few pointers to keep me on my toes!

    www.luxibloom.etsy.com

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  8. Thank you for the great info. I'm really looking forward to your blogs on blogging (I need to start this!) and improving FB Fan Pages and Tweeting. You make this seem attainable :-)

    www.parisiennegirl.com

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  9. SassyStitchesbyLoriAugust 24, 2011 at 12:21 PM

    This is just what I needed! Great information, thank you so much!!! :))

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  10. Great post! Hopping over from the Etsy forums.

    I'd like to add that finding and establishing your target market and shifting the focus of your shop endeavors to that market will also greatly increase your sales!

    You can read more on my blog post: http://www.willwrite4food.co/2/post/2011/08/first-post.html

    Thanks so much for posting this! Happy sales to all!

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  11. Thank you so much, I can use all the info I can get. Great blog

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  12. Thanks for the tips: looking forward to the items on Facebook fan pages and twitter. Don't think I use them nearly well enough. Do enjoy reading your items: always informative.

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  13. Thanks for the tips. They are very helpful. I will be setting up a facebook and twitter act...

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  14. Thank you so so much for the greate tips!

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  15. Great tips! looking forward to the post on Facebook fan pages - mine's collecting dust!

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  16. Love your tips, I'm looking forward to your facebook and twitter tutorial. Thanks!

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  17. Thank you for posting this! I will try to use all this advise!

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  18. Thanks for sharing! I like your idea about commmenting on forums where people have similar interests to you, I'm always doing that for my vegan blog, but I've never thought of doing it for my Etsy shop!

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  19. Great no-nonsense and easy to implement tips. I am going to try to build a light box this weekend so my photos really showcase my terrariums. Thank you!

    Sue

    http://www.etsy.com/shop/TheTerrariumShop?ref=si_shop

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  20. Great tips ... I have tried all of that and still not a lot of sales ...... :(

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  21. Great tips, thanks! I'm looking into little craft shows in my area. I guess like you said, you never know!

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  22. I think doing shows, even just 1 a year, is HUGE! Meeting people in person can make a big jump in online traffic that follows...

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  23. Again, great advice! Thank you so much for writing such great advice articles that are so pleasant to read and easy to follow. I am so glad I found your blog through one of my Etsy teams.
    By the way, I read your profile, and my brother, also named Eric, used to make chainmail and armor when he was a kid, too. That's so awesome that you kept it going!

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