Monday, August 15, 2011
Relevant Searching The Title Says It All
I have been discussing how tags and keywords are the foundation for "Relevant Searches" both on Google and on Etsy. Today I would like to talk briefly on how to use the keywords that you found while doing keyword research. The first place that Etsy looks for relevancy is in your title.
I am once again going to use myself as an example. I make chainmail jewelry. One of my hottest item for the last 15 years is the above pictured chainmail anklet. I did some research on the word anklet and found that many people do not use that term when searching. Many people use the term "ankle bracelet" when searching.
Now you would think that I would try and optimize for "chainmail" but the competition on that term is far too great for me to break into the top 3 pages on Google. So, I opted to try and optimize for "ankle bracelet" and "anklet" because they are searched less I have a better chance of being found.
The broader the term, the harder it is to rank high for relevancy. That is why I talked about keyword research and how to use your keyword phrases as tags. Using the keywords that you found doing research in your title helps to optimize for those keywords. Using a secondary keyword in your title helps to optimize for a second keyword or phrase. When you search for "anklet" on Etsy I am currently on page two slot 25 of the search.
I only have three ankle bracelet designs in my shop. Being able to be on page one or two in a search for the top two ways people look for anklets is great for me. Now here are the hard stats: there are 3,373 items for the term "ankle bracelet" and 17,184 items when you search "anklet" on Etsy. I optimized for the lower number of searches first and the higher number second. I did this because lower searches are easier to optimize for than higher searches. I chose my niche. Of course being in the first two pages for both when there are 20,000+ items is very good.
It may be a little harder when it comes to items on Etsy that are in the 100,000 range like 327,198 for "crochet" but if you optimize for "crochet hat" there are only 94,830. It is all about optimizing for something that is doable. Smaller numbers are easier to get on top with. I hope that helps a little. If you have questions please post them in comments and I will do my best to answer them.