Monday, September 30, 2013
Make A List And Check It Twice
Currently I run four Etsy shops, two blogs, a retail brick and mortar shop and I have several wholesale accounts. Some of you may be wondering how exactly I find time to do it all. The honest answer is I don't! Oh, I do manage to get most of it done each day, but I cannot find the time to do it all every day.
The only way I manage to get through as much as I do is with lists. I have lists all over the place. On the fridge, on the bathroom mirror, on my studio wall, in my iPhone, in my car. I literally have lists everywhere. I try and consolidate the lists each week. That way I am always sure of what needs to be done.
Each list item I write, I try and estimate the time it will take to complete. This helps me when it comes time to priorities what needs to be done. Some tasks I can get done in 10 minutes or less while others take several hours. For me, creating a routine requires my lists.
Do you make lists of things to do? If so, what tips do you have to offer? Leave them here as a comment or send me an email MarketMyShop@gmail.com
Friday, September 27, 2013
How Etsy Can Help You Quit Your Day Job
There are a lot of success stories out there about how Etsy allowed people to quit their day job. If you get right down to it, it isn't really quitting your day job, it is changing your day job to Etsy. It is a lot of hard work. The harder you work the better chance you'll eventually not have to work for the man- or the woman!
How do you go about making enough money to make Etsy your full time income? A good product is a start. Great pictures are good. Wonderful titles, yep. Tags and keywords that people look for, check. Clear concise descriptions that answer any customer's question, a must! You have all that? Kudos to you! Now what?
You have to let people know about your shop. Advertising is the key. Whether it be an ad in a magazine, a link from a website, a link in your signature, your shop address on a business card or word of mouth, the simple fact is, if you build it and no one knows about it no one will come.
You have to get the word out. That is what my little blog is all about. How to market your shop. How to get the word out. How to make people want to buy your products. I write a lot of articles for you. I am not sure if it is helping you or not. I am doing most of the trial and error so that you can avoid the the errors!
If you have a minute, please comment here one question that you would like answered about marketing your shop. Let me know what you want to know. That way I can continue to help you out in the best way that I can. If you'd rather not comment feel free to send me an email to MarketMyShop@gmail.com and I will get back to you as soon as I can.
I hope each and every one of you have a great weekend and many sales! Thanks for following me!
How do you go about making enough money to make Etsy your full time income? A good product is a start. Great pictures are good. Wonderful titles, yep. Tags and keywords that people look for, check. Clear concise descriptions that answer any customer's question, a must! You have all that? Kudos to you! Now what?
You have to let people know about your shop. Advertising is the key. Whether it be an ad in a magazine, a link from a website, a link in your signature, your shop address on a business card or word of mouth, the simple fact is, if you build it and no one knows about it no one will come.
You have to get the word out. That is what my little blog is all about. How to market your shop. How to get the word out. How to make people want to buy your products. I write a lot of articles for you. I am not sure if it is helping you or not. I am doing most of the trial and error so that you can avoid the the errors!
If you have a minute, please comment here one question that you would like answered about marketing your shop. Let me know what you want to know. That way I can continue to help you out in the best way that I can. If you'd rather not comment feel free to send me an email to MarketMyShop@gmail.com and I will get back to you as soon as I can.
I hope each and every one of you have a great weekend and many sales! Thanks for following me!
Thursday, September 26, 2013
The Secret To Advertising Your Etsy Shop On A Small Budget
It's no secret that advertising can be very expensive and hard to track the results. Today I will talk about three low or no cost advertising techniques that will help you to advertise without going broke. Twitter, Pinterest, and Facebook are all ways to advertise your shop with little or no money. We will start with Twitter.
Twitter is a micro-blogging platform that allows you to tweet 140 character or less messages. The beauty of Twitter is that, like other social networks, you have an audience. You can grow your audience. You audience can share what you post. Your 'ads' can go viral. I have a great eBook on how to set up your Twitter account and how to use it here: https://www.etsy.com/listing/163120645/twitter-guide-for-etsy-shop-owners The guide will walk you through each step of setting up and getting your first followers along with some information on Twitter etiquette. In the works is my eBook for advanced Twitter marketing topics. Twitter accounts are free, Yay!
Pinterest is another type of social network. This one is more about sharing photos and videos. It is unique and has taken the country by storm. I am in the process of writing an eBook on how to make it work for you. The basic idea is that you have several 'boards' where you 'pin' pictures and videos to share with the masses. It is a great way to share your art, supplies or vintage goods. Best of all it is 100% free!
Facebook Is one of the greatest ways to get information out there about your shop and products. You can use it free but gaining followers isn't always easy like with Twitter and Pinterest. Paid advertising to get people to like your page helps matters along. Fortunately you can target your ads with great precision. If you are going to spend any money on advertising I suggest doing it here. I have an eBook on how to advertise on Facebook here: https://www.etsy.com/listing/99617992/facebook-ad-guide-for-etsy-shop-owners
The thing that all of these social networks have in common is that once you get followers you have them for a while and can put an ad in front of them over and over again. Whereas, if you put an ad pointing people to your Etsy shop they may only go there once, seeing your shop and products only once. The secret to advertising your Etsy shop is to collect people that will see your ads multiple times. This gives you the most impact for the least amount of money and or effort.
Thanks for stopping by today (or reading your email) I hope this info will help you out. Please feel free to leave a question or comment here or email me at MarketMyShop@gmail.com
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