The Secret To Advertising Your Etsy Shop On A Small Budget

It's no secret that advertising can be very expensive and hard to track the results. Today I will talk about three low or no cost advertising techniques that will help you to advertise without going broke. Twitter, Pinterest, and Facebook are all ways to advertise your shop with little or no money. We will start with Twitter.

Twitter is a micro-blogging platform that allows you to tweet 140 character or less messages. The beauty of Twitter is that, like other social networks, you have an audience. You can grow your audience. You audience can share what you post. Your 'ads' can go viral. I have a great eBook on how to set up your Twitter account and how to use it here: https://www.etsy.com/listing/163120645/twitter-guide-for-etsy-shop-owners The guide will walk you through each step of setting up and getting your first followers along with some information on Twitter etiquette. In the works is my eBook for advanced Twitter marketing topics. Twitter accounts are free, Yay!

Pinterest is another type of social network. This one is more about sharing photos and videos. It is unique and has taken the country by storm. I am in the process of writing an eBook on how to make it work for you. The basic idea is that you have several 'boards' where you 'pin' pictures and videos to share with the masses. It is a great way to share your art, supplies or vintage goods. Best of all it is 100% free!

Facebook Is one of the greatest ways to get information out there about your shop and products. You can use it free but gaining followers isn't always easy like with Twitter and Pinterest. Paid advertising to get people to like your page helps matters along. Fortunately you can target your ads with great precision. If you are going to spend any money on advertising I suggest doing it here. I have an eBook on how to advertise on Facebook here: https://www.etsy.com/listing/99617992/facebook-ad-guide-for-etsy-shop-owners

The thing that all of these social networks have in common is that once you get followers you have them for a while and can put an ad in front of them over and over again. Whereas, if you put an ad pointing people to your Etsy shop they may only go there once, seeing your shop and products only once. The secret to advertising your Etsy shop is to collect people that will see your ads multiple times. This gives you the most impact for the least amount of money and or effort.

Thanks for stopping by today (or reading your email) I hope this info will help you out. Please feel free to leave a question or comment here or email me at MarketMyShop@gmail.com

Where Do Your Etsy Sales Come From?

If you are like me you would like to know where all your sales come from. Though a large portion of my sales come from people browsing my Etsy shop I get almost as many sales directly from people who have Liked my page on Facebook. Most of my advertising budget goes to Facebook because it is working.

No I am not saying you should advertise on Facebook, that is your personal choice, but you should try and use Facebook to its fullest potential. Make sure you have Facebook linked to your Etsy shop. I have written several article on Facebook For Etsy and I also sell a tutorial on How To Use Facebook Ads For Etsy. But the bottom line is you have to put your products in front of people on Facebook to make the sale.

On my Etsy Shop Facebook Page I try and do a mix of fun, funny and business posts. I try and keep my followers entertained all the while posting pics of new items with links to my shop. I also try and do a Sale just for my Facebook fans at least twice a month. It is a good way to track what sold as a direct result of putting up stuff on Facebook.

Let me know if you have any questions or comments.