New Product Page Design On Etsy

Etsy has a new look. Well, actually it has been this way for a awhile now. Though there was nothing wrong with the previous look, I think this new look is a little better. The image position is better, the call to action is better, the details of the listing are better, the description is in a better location, the images for other items in the shop is better and my favorite is the what they did with tags.

I like the placement of the pictures much better. Although I am having issues with the zoom button. Before you clicked on the images and it made them bigger. Now you click on the image and it goes to the next image. I am sure many long time users are having the same issue. Still, it look cleaner and even has a bit of the Ebay feel to it. I am sure that was intentional.

The call to action is very prominent on the page. "Add to Cart" is a bright green bar that begs you, entices you, compels you to add the item to your cart. That is a good call on Etsy's part. Having the "Ask a Question" button right there is also a good thing.

Having the details right there next to the image is a good thing too. Showing that it is a handmade item, vintage good or supply right there at the top helps to clear up any confusion. Listing the materials here brings up a really good point. I notice that most people have not used capital letters in their list of materials. You may want to change that. To get a better look you should match what Etsy does. They pretty much capitalize each letter of each word (except the little words, a, an, the, etc.) and that gives it a good clean look. Also letting everyone know where it ships to is a good call.

Though the description is in a good location, I think they should have made it so that it was on the same page so that people didn't have to scroll down to read about the item. This is a VERY important reminder that your images are the most important part of your listing! Yes, titles and tags are important to get a customer to your page, your image is what is going to sell them!

What Etsy did with tags is brilliant. They changed it to "Related to this Item." Now we all just need to figure out what kind of tags other people are using for our type of items and make sure that when someone clicks one from another page you will show up. I suggest finding your competition and see what tags they use. Pick 5 of their tags that you do not have and add them to your list. It couldn't hurt and I bet it helps!

That is all I have to say about that for now. Remember, if you are thinking of opening an Etsy shop, please use my link http://etsy.me/14F6klT and we will both get 40 free listings! Also, I have a couple of eBooks that could be very useful to you. Visit my Etsy shop here:  http://www.etsy.com/shop/marketmyshop And lastly, if you want to ask me a question please email me here: MarketMyShop@gmail.com

Etsy Tag Tip Update Monthly

Etsy tags are not something that you create and forget. Change them up often. Keep the ones that are always found in your "Keywords" Section of your Etsy stats but change the ones you never see. Here is an example:

I make a lot of jewelry with different color glass and stone beads. I have tagged many of my items with birthstone colors. On all of my listings with multiple colors (Using the variation option) I change out the main picture to correspond with the current month's birthstone color. I also change up my titles to match.

Here are some other reasons to update your tags:

1. Holidays - You probably already update for the major Holidays, but the smaller Holidays are good too! Columbus Day, Groundhog Day, Presidents Day, etc. are all worthy of changing your tags if you have something even remotely associated with the Holiday.

2. Cause Awareness - Things like Breast Cancer Awareness Month and Black History Month are great for tags. That is if you have a reason to tag your items that way. Perhaps you are going to donate 10% of all proceeds to a Breast Cancer Research Foundation or  an African-American College Fund.

3. Yearly Events - This year is the Chinese Year Of The Snake. If you have snake related items you may want to add that tag.

4. News Worthy Events - These can range from news of a meteor shower to news of a planet being taken off the planet list. If it is newsworthy and you have an item related to it the tag will draw attention.

5. Popular On Etsy - If it is popular on Etsy take advantage of it. Change your tags to reflect popularity. Geometric jewelry is big on Etsy right now. If you have a necklace in the shape of a triangle why wouldn't you tag it geometric? Subscribe to Etsy Finds for a daily dose of what is popular on Etsy.

The main thing to remember is you want to make sure you have a reason to tag your items with popular tags. If you only crochet hats you would not want to tag your items "Amethyst" UNLESS the hat is purple, the color of amethyst. You would not want to tag your hat "Year of the Snake" unless your hat is crocheted in the shape of a coiled snake.

I would love to hear some feedback on creative tagging reasons from you. Leave a comment and share with all the readers. Oh, and By The Way - Happy Fat Tuesday!