|Lightbulb Airship By Tangled Metal|
Creating the perfect listing for Etsy is the biggest challenge you can face for your shop. For me it starts with the perfect set of photos. Well, it actually starts when I create the item but that isn't what we are going to talk about today. Today we are talking about photography.
Chances are you are not a professional photographer. (If you are that is great!) The first image is always the hardest. You want to have an image that will represent your item and be somewhat artsy, especially if you want people to put it into a treasury. Just remember to try not to get too artsy. Your item should always be the focus of the pictures. If the customer has to guess what the product is by the image than you have done something wrong.
The four subsequent images should try and get the item from each direction and be clear and concise so that any question the customer has is answered. Remember, your customer cannot touch the item so they do not know how it feels. Of course some questions have to be answered in the description, but we'll get to that later in this series.
I personally like white backgrounds. Some people have good results with dark backgrounds. (Not me. I just cannot seem to make them work) Using props is acceptable, too, as long as they do not distract from the item. For small items a light box is about as necessary are it gets. You can pick one up on eBay or build your own from a cardboard box. I will work on a tutorial for you on how to build one soon.
Lighting is also very important. Remember that hard surfaces need soft light and soft surfaces need hard light. I will get more into this soon as well. Nothing is worse than a dark blurry photo with a lot of distracting props. Maybe that is why I am so fond of plain white backgrounds.
That is all for now. Sorry I wasn't around yesterday, I was getting over being really sick. I am much better now and back on schedule.