Increasing Sales On Etsy

I have actually written a lot about how to increase your sales on Etsy. From taking better photos to my series and eBook on Facebook Advertising for Etsy. What I have not talked enough about is checking to see what is and isn't working for you. Some things are easy to check. Here are a couple of the easier ones to check to see if they are working for you:

1. Relevant Keywords - If you see an increase in people visiting your shop and items from Search on your Stat page of Etsy, chances are your key words are working for you. Please note that Etsy only shows incoming traffic from people that used one of your tags and clicked through. There is no way to tell how many people actually saw your item on the search page.

2. More Traffic  - If some of the things you are doing are working you should see in increase in traffic to your shop and item pages. If you are doing more on Facebook you'll see Facebook on your list of traffic sites. Being in more Treasuries will increase your traffic as well and will show under the Treasure heading under Traffic Sources on Etsy. **Please note that some traffic such as Twitter and some of Facebook will show under the generic source of Direct Traffic and isn't as easy to track**

More traffic does not always equate to more immediate sales. Sometimes people will favorite in Etsy or bookmark a page for later. It isn't as easy to track if a favorite or bookmark makes a sale later unless you want to go back and check all your hearts against all of your sales. More traffic does however equate to more potential sales.

I would like to hear more from you about what you can verify has worked and what you have verified has not worked for you. Feel free to leave a comment or email me at MarketMyShop@gmail.com

Etsy Goals for 2013

What kind of goals have you set for this year? Have you, like many others, set a goal of doubling your income. Or perhaps you have set a goal of adding 100 new items to your shop. Regardless of what goal you set, you are going to need to find a way to reach that goal.

For me, I have decided to set a goal of doubling my sales from 2012. I am pretty specific in my goals as well. I don't just want to double the number of items sold, I want to double the entire income of 2012. It is a pretty lofty goal but I think goals should be high. No reason to aim low when you can aim high!

Now, I have to come up with a plan to meet my goals and it doesn't just mean doubling my stock. In all actuality I probably need to triple my stock to double my sales. It is called diminishing returns. What is diminishing returns? A yield rate that after a certain point fails to increase proportionately to additional outlays of capital or investments of time and labor. In simple terms it means that when you get to a certain point you can no longer double your profits by doubling your stock. (Okay, it means much more than that, but that will do for now.)

So, for the next few articles I would like to talk about ways other than increasing your amount of items to achieve more sales. I do not have all the answers. In fact I probably only have a handful of answers in the grand scheme of things. So, I encourage you to share what you have done that has helped increase your sales. I also encourage you to share what didn't work!

That is all I have for today. Let me know your thoughts and questions with a comment or email me at MarketMyShop@gmail.com

Craftopolis - A Friend For Etsy Users

Craftopolis is a great place for Etsy users to streamline some things that Etsy doesn't necessarily make easy for you. The very first thing you should do when you get there is put your username in the box. That will bring up a few options for you. For convenience sake I am using my shop TangledMetal.

After you enter your user name you need to import your Etsy account info. Don't worry, this api does not store anything on their system. Simply click the Import button on the left box for Etsy. The right hand box imports your Google Analytics if you wish to use the Tag Report Feature. *Please note you need to be logged into your Google account that you have your analytics on

After clicking import, you will be moved over to your Etsy account to allow access to your account. If you are not signed into your Etsy account you'll be asked to log in. After clicking Allow Access at the bottom of the page, you will be brought back to Craftopolis.

Here you will see some general information such as when you joined Etsy, number of listing you have and how many Hearts/Favorites your shop has. If you signed into your Google Analytics account you'll be able to see how your current tags and keywords are going. Edit Express is my favorite. It bring up the option to edit all of your Price, Title, Quantity and Descriptions form on page. No more opening each page individually! You can also do a global price increase by dollar or percentage with the option to round up or down!

These tools are invaluable to anyone who has more than just a few listings. With my 350 to 400 listings at any given time, it has saved me literally hours work! I hope that you will all give it a try. And just for the record, Craftopolis did not pay me in any way for an endorsement! In fact, they do not even know I am doing this write up!

Do you know of a cool time saving tool for Etsy or ArtFire? Please feel free to share with me. I would be happy to give it a try and do a review. Please send me an email to MarketMyShop@gmail.com and i will get right on it. Have questions? Comments? You can leave them here or send them to my email listed above.