It is time to start thinking about your Black Friday Sales events. The day after Thanksgiving is one of the busiest shopping days in the year! It is a good idea to jump on the band wagon. Whether you plan to offer free shipping, percentage discounts or dollar amount discounts you really need to get in gear now!
Leak your potential sale to your social media. Play the game like the huge retailers do. Start getting people ready for your sales now. Drop hints and give teasers. Make it a huge deal for all of your customers. You may even want to change your "Thank You" coupons to Black Friday Coupons.
I will be talking more on this in the weeks between now and the actual Black Friday Event. If you have suggestions or experiences please feel free to share with a comment or send me an email to MarketMyShop@gmail.com
I've had some sort of promotion on BF/CM most of the years I've been on Etsy (this will be my 8th holiday season). These promotions have been only slightly more profitable than Etsy's Seller Ads and, at this point, I don't think I'll be doing anything special this year.
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